IoPP Webinar

Aisle by Aisle … The Practicality and Pitfalls of a Store Packaging Audit from Curb to Curb

Presenter:
Jackie DeLise
Vice President
HMS Design

Where:
Online

When:
February 24, 2012
10:00 a.m. - 11:00 a.m. CST

Details:
It is fair and safe to say that consumers shop all venues, including online platforms. How do you reach the same customer through the “life cycle” of their shopping experience? One sometimes overlooked method that can provide profound insights for package design and development is conducting a retail brand audit of a specific category or the entire store. Such an approach, among other benefits, uncovers regional nuances and hidden truths.

You will learn:
>> The primary purpose of a category or store audit
>> The insights an audit uncovers, and how they are uncovered
>> The steps to creating and executing an effective audit 

Costs:
IoPP members: Free
Non-Members: $99

Click here to register.

IMPORTANT!
IoPP webinars are presented using the GoToWebinar platform. When logging into the webinar you may need to download a simple script to run the software. You may require your company's technical administration permission to do so.

Questions about this webinar can be directed to Jim George, Director of Education, IoPP at jimg@iopp.org.