IoPP Webinar: Developing and Sustaining Excellent Packaging Labeling and Artwork Capabilities

Packaging labeling and artwork often don’t get the attention they deserve—at the time when they can be most effective—within many consumer product companies. This is especially true in the healthcare industry, where many products are rapidly going off patent, yet there aren’t enough new products coming on board to fill in gaps and keep revenue streams growing.

One answer to these challenges is to make the most of current assets. These include labels and other artwork on packaging. Andrew Love and Stephen McIndoe will address these issues and opportunities in the IoPP webinar “Developing and Sustaining Excellent Packaging Labeling and Artwork Capabilities.

They will discuss where and how to harness the artwork for all your products with a global approach to your assets. These same approaches work in smaller companies—and not only for healthcare product companies but also for organizations in other consumer product segments.

• How to define the process control points to ensure error-free artwork
• The elements required to effectively manage artwork change capability
• Insights on work management processes and tools to provide an integrated forecasting, planning and execution capability
• How to build common understanding on key elements within the team