Product Fraud Prevention−the Leading Role for Packaging
Brand owners have always been concerned with counterfeiting and diversion, but their bigger brand-protection responsibilities include more types of fraud. Product fraud prevention is a more holistic and all-encompassing concept that expands to cover tampering, cargo theft, shoplifting, return fraud and smuggling.
Join IoPP for an engaging webinar at 11 a.m. EST, 10 a.m. CST June 6 in which product fraud expert John Spink will provide packaging professionals with insight on the strategic role of packaging in product fraud prevention.
What you will learn:
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Not just how to identify “bad guys” but how to deter them
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Takeaways from a wide range of research projects and publications that provide a firm foundation for strategies
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Basic concepts necessary to support strategic prevention decision-making
Speaker:
John Spink, Director
Food Fraud Initiative
Michigan State University
Where:
Online
When:
June 6, 2013
10:00 a.m. – 11:00 a.m. CST
Cost:
IoPP members: Free
Non-Members: $99
Earn 2 points toward IoPP certification by attending this webinar!
