IoPP Premium Webinar: Package for One-handed Usage or Lose
 
Use of handheld technology is permanently changing human behavior—consumers today spend 40% of their waking hours with one hand occupied. This important trend will have significant implications for consumer products as consumers attempt to open packages and use products with their one available hand, even though the product and package weren’t designed for such usage.
 
Consumer strategist Kelley Styring, Principal of InsightFarm, will share the results of her eye-opening study in an IoPP Premium Webinar Series presentation March 6, offering foresight into what the results mean and how packaging professionals can translate the findings into packaging that helps deliver sales. During her career, Styring has been a market research and consumer strategy expert for Procter & Gamble and PepsiCo, Black & Decker and NASA.
 
What you will learn in this webinar:
  • Identify 17 innovation platforms designers can apply to create better and easier-to-use packaging.
  • Discover how you can evaluate your existing packaging performs in the “one-handed world.”
Speaker:
Principal
 
Where:
Online
 
When:
March 6, 2014
1:00 p.m. – 2:00 p.m. CST
 
Costs:
Premium and Elite Members:
Free
 
Regular Members:
$99
Upgrade or Renew your IoPP membership to the Premium or Elite membership level, and attend this webinar for FREE!
 
IoPP Affiliates and non-members:
You must be a Regular member or higher to attend this webinar. Click here to join IoPP and receive all the benefits of membership!
 
Click here to register for the webinar.
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