IoPP Standard Webinar - How to Effectively Incorporate the “Voice of the Customer" in Package Design
 
What’s to be gained by taking a harder or different look at the consumer data and observations your packaging team has gathered? Is there a better way to go about your research?
 
These questions and more will be answered in the IoPP webinar “How to Effectively Incorporate the “Voice of the Customer in Package Design.” The speaker, Lori Mitchell Dixon, has a background in strategic marketing management and statistics, and her expertise lies in areas such as developing data collection methodologies for unique marketing segments.
 
What you will learn in this webinar:
  • When to begin incorporating the voice of the customer in the package design process
  • How to develop qualitative research methodologies about package design elements in an unbiased manner
  • How to evaluate packaging concepts rather than finished, self-ready packages
  • How to interpret qualitative data to assist with package concept development and package design elements
Speaker:
President
 
Where:
Online
 
When:
May 13, 2014
1:00 p.m. – 2:00 p.m. CDT
 
Costs:
IoPP Members: FREE
Affiliates and Non-Members: $99
 
Click here to register for the webinar.
 
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