IoPP Standard Webinar: Package Development and the Dawn of Hyper Customization
 
This Standard IoPP webinar examines trending consumer engagement and personalized package design. Consumers now demand that brands engage them as individuals.  And each individual is unique, requiring a hyper customized brand experience that is still “on brand.” The role of package design has never been more crucial to a brand’s success.
 
An effective packaging strategy that engages consumers through hyper customization requires a team effort that includes brand owners, package designers and package engineers. Join one of the nation’s branding thought leaders and learn how your package development team can capitalize on hyper customization and increase brand sales. 
 
What you will learn in this webinar:
  • How to engage individual consumers and still stay “on brand”
  • The package engineering and logistics planning models required to implement this level of customization
  • How next-generation hyper customization can drive your brand 
Speaker:
Managing Partner
Best of Breed Branding Consortium
 
Where:
Online
 
When:
September 9, 2014
10:00 a.m. – 11:00 a.m. CST
 
Costs:
IoPP Elite, Premium and Regular members: FREE
Affiliates and Non-Members: $99
 
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