Dec. 4 IoPP STANDARD WEBINAR on package innovation free to all members
 
Using focus group research to explore consumer packaging preferences and behaviors as well as uncover details about package features, decoration and functionality, can directly influence brand sales. IoPP has scheduled our final webinar of 2014, Leveraging Consumer Insight to Drive Powerful Packaging Solutions. The webinar also will include discussions of TricorBraun’s ongoing program of focus group research. 
 
What you will learn:
  • Insights from focus groups on how consumers interact with beverage concentrates packaging.
  • Consumer preferences for child-resistant closures.
  • Insight into design preferences and opportunities for sensory engagement.
Speaker:
VP Design and Market Insight
 
Where:
Online
 
When:
December 4, 2014
10:00  – 11:00 a.m. Central
 
Costs to attend:
 
IoPP Members (Elite, Premium and Regular): No charge
IoPP Affiliates and Non-Members: $99
 
Click here to register for the webinar.
 
Want to attend this webinar at no charge? Simply click here to join IoPP, at any level. Here’s a bonus: Premium and Elite members may attend all IoPP webinars, including the Premium Webinar Series, and get access to all previous webinars on-demand archived here, at no additional cost. 
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