IoPP Premium Webinar: Getting quality consumer insight to guide package development

Ex-E.&J. Gallo managers to talk research for packaging projects at Feb. 19 IoPP webinar.

Sometimes, great packaging is created in a vacuum. Sometimes, it needs consumer input. How do you know which technique to choose to fit your challenge, your management’s philosophy and the budget? This webinar will provide an overview of up-to-date research options for packaging projects, as well as different objectives-based research paths in this one-size-does-not-fit all world.

This special presentation features two speakers with rich backgrounds in consumer insight. Sigal Kremer and Melinda Wooten draw on their many years of experience as consumer insights managers at E.&J. Gallo Winery, prior to forming KW Strategems. Their research consultancy concentrates on areas including ethnography, focus groups and quantitative studies.

Don’t miss out on this highly informative presentation in IoPP’s Premium Webinar Series. To attend, you must be an IoPP member!

What you will learn in this webinar:

  • Qualitative versus quantitative research; compare and contrast
  • Techniques falling under each research method
  • How research might help and fit different phases of package development

Speakers:
Sigal Kremer, Melinda Wooten
Principals
KW Strategems

Where:
Online

When:
February 19, 2015
2:00 p.m. – 3:00 p.m. CDT

Costs:
IoPP Elite and Premium Members: FREE
IoPP Regular Members: $99

Register for the webinar here.

IMPORTANT! This IoPP Premium Webinar Series presentation is not open to nonmembers. As an IoPP Regular Member, the webinar costs you $99. Join as a Premium or an Elite Member and attend at no additional charge, and also have access to both the rebroadcast (Webinars on Demand) and all past IoPP webinars. Click here to join IoPP.

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