June 2016 - Surprise and Delight: The Balane of Design Innovation and Efficacy in Person Care and Cosmetics

Standard IoPP Webinar - Surprise & Delight: The Balance of Design Innovation and Efficacy in Personal Care and Cosmetics

What makes women buy another new lip-gloss when they have five in their purse already? Or buy another foundation when they have one that is already their perfect shade? The promise of another product that will make them more beautiful, of course! The perfect marriage of the in-store experience, package design, delivery system and branding aesthetic are critical with emotionally based purchases in personal and beauty categories vs. other categories that are rational or needs-based. In this webinar, Elle Morris and Pete Booth will share how an integrated approach to engineering, aesthetics, encompassing innovation, form, function and branding create desire combined with curiosity in categories where emotion is a key driver for consumer purchase.

Speakers:

Where:
Online

When:
10:00-11:00 a.m. Central time
June 14, 2016

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