Standard IoPP Webinar - Quantitative Development of Packaging - Leverage Your Design Data Vs. Market Data for Winning Food Packages

The average new food product costs over $1M and requires more than 22 months to launch. After 2 years, 95%+ have failed. This complex market requires strategic direction and an aggressive design methodology to ensure products not only meet ever changing consumer requirements, but resonate and disrupt at the point of sale.You will learn how to setup a state-of-the-art design process that involves a circular biometrics approach - providing your team feedback on consumer appeal, attention, and emotion on each element within your packaging system.

Speaker:
Andrew Hurley


Where:
Online

When:
10:00-11:00 a.m. Central time
August 23, 2016