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About This Year's Presenters...

Bryce G. Rutter Ph.D., Founder & CEO of Metaphase Design Group, Inc., St. Louis MO

Boomers - The Next Bastion: Dr. Rutter, Founder & CEO of Metaphase Design Group, Inc., is a recognized leader in ergonomics, design, innovation & design thinking. He has been profiled, interviewed, and his company’s products featured by several major media including The Wall Street Journal, Toronto Globe & Mail, Ottawa Citizen, BusinessWeek, Chicago Tribune, CNN, CTV, National Geographic, Metropolis, Oprah’s O, Lexus, Business 2.0, Real Simple, House & Garden, and Brand Packaging publications. He has several designs on permanent exhibit at the Museum of Modern Art and The Chicago Athenaeum Museum for Architecture & Design. Dr. Rutter is a highly sought-after keynote speaker talking about the future of design innovation and design thinking, and is a pioneer of User-Centered Design Strategies. As an expert in both design and ergonomics, he brings a unique, refreshing and energized perspective on the potency and DNA of world-class design.

Laura Ries, President, Ries and Ries

Visuals Speak Louder Than Words: Laura runs a global consulting firm with her father, Al Ries. They have clients in Europe, Asia and South America. She is the co-author of five books on marketing including "The 22 Immutable Laws of Branding", recently ranked by readers of Advertising Age as the third best book they’ve ever read on marketing. Laura has just published a sixth book called “Visual Hammer” which documents the importance of using visuals (including packaging) to get into the minds of consumers. Laura is a frequent marketing analyst on Fox News, Fox Business, CNBC and CNN. She also writes a monthly column on marketing issues for Nation’s Restaurant News.

SCOTT A. VITTERS, General Manager, PlantBottle™ Packaging Platform, The Coca-Cola Company

PlantBottle(R) packaging: making big ideas happen: Scott Vitters is General Manager of The Coca-Cola Company’s PlantBottle™ packaging program. This internationally recognized innovation platform uses biological sciences to enhance the environmental and social performance of plastic packaging. Under Scott’s leadership, PlantBottle™ packaging is demonstrating how big ideas for the planet can successfully be turned into commercial realities for delivering top-line growth and bottom-line efficiency. Scott is a highly respected leader in the field of packaging sustainability and innovation, speaking regularly at global conferences and events. He is an advisor to Michigan State University’s Center for Packaging Innovation & Sustainability, on the governing board of the Biotechnology Industry Organization Industrial and Environmental Section and a Trustee of the Keystone Center. In 2011, Scott was recognized by Fortune Magazine as a “Green Star Within the Most Admired Companies.”

IoPP SE Chapter Honored with "2010 Chapter of the Year" Award for second year in a row!