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IoPP Standard Webinar
Sustainability in Packaging: Global Knowledge, Local Solutions
Thursday, April 16, 2020
10:00 AM - 11:00 AM CST
Questions about how to address sustainability continue to arise more frequently for brands, particularly when it comes to finding the most sustainable packaging solutions. But the answers are not often clear cut or "one size fits all," as they're impacted by localized concerns such as consumer behavior, government regulations, and retailer guidelines. Sustainability challenges are global in nature, and thereby require brands to apply global knowledge and expertise as a method of creating localized solutions.
SGK Business Development Director, Stephen "Marshy" Marshman and Anthem Brand Design Director, Marcel Verhaaf will explore how packaging professionals can address sustainable packaging challenges by applying a global perspective to local solutions.
Presenter Stephen Marshman, Business Development Director, SGK
Stephen has over twenty years’ experience in branding and graphics, having begun his career with SGK in 1997. Today he works as a Business Development Director, focused on helping large organisations implement best practice processes for the development of optimised packaging and branded content. Specialising in artwork and pre-press for packaging and with a proven track record of helping clients optimise their marketing supply chains he has extensive experience of both the Consumer Packaged Goods and Life Sciences sectors. Today, as part of the wider SGK team, he is involved in a number of initiatives focused on bringing sustainable solutions to SGK’s clients.
Presenter Marcel Verhaaf
Marcel Verhaaf holds the creative responsibility for the offices in Amsterdam and Brussels. He joined Anthem 3 years ago after managing his own companies for 15 years. For over 30 years he has been involved in all aspects of brand design and packaging of local and international brands from Unilever, Nestlé, Heineken, Danone, Pladis, Ahold, Akzo, Douwe Egberts, Pepsico, Pernod Ricard and Friesland Campina. His creative work has been awarded many times at Pentawards, The Dieline, Red Dot and the Dutch ADCN and he is one of the most awarded packaging designer of the Netherlands. Marcel graduated cum laude with a bachelors degree in 2d and 3d design.
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