Managing packaging artwork can be a bottleneck—manual processes, endless email chains, and lack of visibility can slow everything down. Lakeview Farms took control by implementing Loftware’s Smartflow, streamlining their packaging concept-to-shelf workflow.

In this live session, Lakeview Farms will share how they improved accountability, saved time and costs, and accelerated time-to-market by automating their artwork management.

Hear firsthand how they tackled challenges like inefficient project collaboration and regulatory roadblocks—and what changed once Smartflow was in place.

If your packaging workflow could use better structure, fewer delays, and a more efficient approval process, this is one session you won’t want to miss. Secure your spot today.

IoPP members attend for free. Non-members can register for $99 or can become members to save on all webinars.

Save your spot now

Member price:

FREE

Affiliates and non-members:

$99

Non-members: Become a member to save on all 2025 webinars!

MEET THE SPEAKERS

Greg MacKinnon, Vice President—Value Advisory, Loftware
Greg has spent over 30 years helping companies streamline operations and drive digital transformation.

As a leader in business strategy and process optimization, he has guided Fortune 50 to Fortune 1000 companies—as well as startups—toward smarter, more efficient workflows. Greg specializes in integrating technology that improves performance, accountability, and collaboration.

Katie Metcalfe, Marketing Services Manager, Lakeview Farms
With 12 years at Lakeview Farms, Katie knows what it takes to bring new products to market.

In her role, she leads new-item commercialization, production changeovers, and company acquisitions—ensuring packaging and product transitions happen smoothly.

Julissa Gutierrez, Marketing Services Coordinator—Branded, Lakeview Farms
Julissa has spent nearly a decade at Lakeview Farms keeping artwork projects on track.

In her role, she works closely with internal teams and customers to ensure branded packaging is accurate, efficient, and market-ready.

Rosa Cedeno, Marketing Services Coordinator—Private Label, Lakeview Farms
Rosa ensures private label packaging moves seamlessly from concept to production. She coordinates artwork approvals, manages information in customer portals, and works with sales, regulatory, product development, and external designers.

With a BA in Office Administration from the University of Puerto Rico, Bayamón, and 19 years of experience in administrative roles, Rosa brings a keen eye for detail and organization to every project.

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