Generative AI is rapidly reshaping the packaging industry, moving from experimentation to real-world implementation. Today, more than 80% of organizations are actively pursuing Gen AI initiatives to drive innovation, automate complex tasks, improve decision-making, and increase operational efficiency.

In our upcoming live presentation, McKinsey experts will examine how packaging companies are putting Gen AI to work across their organizations and the impact it is having on business performance. They'll also discuss common implementation challenges and share strategies for building a successful Gen AI roadmap through targeted pilot programs, workforce development, and cross-functional adoption.

Register now to learn how packaging leaders are turning Gen AI from a promising technology into a practical tool for growth, productivity, and long-term competitive advantage.

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Meet the speakers

David Feber
Senior Partner, McKinsey & Company

David is the global leader of McKinsey and Company's Packaging Practice. He works with packaging companies and investors worldwide, bringing deep expertise across plastic, paper, metal, and glass packaging, with a focus on industry trends, growth opportunities, and strategic transformation.

Abhinav Goel
Partner, McKinsey & Company

Abhinav is a leader within McKinsey & Company's Paper, Pulp, and Packaging Practice. With more than 15 years of experience across plastic, glass, paper, and metal packaging, he advises companies on growth, strategy, innovation, and performance across the packaging value chain.

Enes Gokkus
R&D Expert and Team Leader, McKinsey & Company

Enes is a core subject expert in R&D transformation at McKinsey & Company. His expertise includes innovation strategy, R&D operating model optimization, growth strategy, organizational performance diagnostics, and the design and implementation of product development and stage-gate processes.

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