Standard IoPP Webinar, Co-Hosted with the Contract Packaging Association (CPA)

A Contract Packaging Playbook to Winning E-Commerce

With all the buzz about e-commerce, how can a contract packager get into the game? How can a consumer products manufacturer optimize contract packaging services for the best results in e-commerce? Success depends on an effective advisory relationship between co-packer and customer, developed around a sound packaging strategy.

In this webinar, you will:

• Understand consumer mindsets shaping and evolving e-commerce.
• Find out how to become an e-commerce elite contract packaging partner with strategic services to end users.
• Gain insights on how to embed e-commerce in a brand strategy as an end user and execute the strategy with the right contract packaging partner.
• Learn how to apply package design to solve e-commerce technical challenges, from both the contract packager and consumer product manufacturer perspectives.

Presenter:

Matt Dingee
President
OnPoint 2020 Packaging Insights and Consulting Services

Matt Dingee is the co-founder and President-COO of OnPoint2020, a consultancy offering packaging insights and services to growth-minded brands of all sizes. He advises on packaging strategy, develops packaging and inspires packaging principles for e-commerce. He is a frequent speaker at industry events and a contributor to industry publications. Dingee previously developed an array of packaging at Pepperidge Farm and Campbell’s. He has a DuPont Award for packaging innovation.

When:
10 a.m. - 11 a.m. CT
January 18, 2018

Free to IoPP and CPA members

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