Standard IoPP Webinar, Co-Hosted with the Contract Packaging Association (CPA)

A Contract Packaging Playbook to Winning E-Commerce

With all the buzz about e-commerce, how can a contract packager get into the game? How can a consumer products manufacturer optimize contract packaging services for the best results in e-commerce? Success depends on an effective advisory relationship between co-packer and customer, developed around a sound packaging strategy.

In this webinar, you will:

  • Understand consumer mindsets shaping and evolving e-commerce.
  • Find out how to become an e-commerce elite contract packaging partner with strategic services to end users.
  • Gain insights on how to embed e-commerce in a brand strategy as an end user and execute the strategy with the right contract packaging partner.
  • Learn how to apply package design to solve e-commerce technical challenges, from both the contract packager and consumer product manufacturer perspectives.


Matt Dingee
OnPoint 2020 Packaging Insights and Consulting Services

Matt Dingee is the co-founder and President-COO of OnPoint2020, a consultancy offering packaging insights and services to growth-minded brands of all sizes. He advises on packaging strategy, develops packaging and inspires packaging principles for e-commerce. He is a frequent speaker at industry events and a contributor to industry publications. Dingee previously developed an array of packaging at Pepperidge Farm and Campbell’s. He has a DuPont Award for packaging innovation.

10 a.m. - 11 a.m. CT
January 18, 2018

Free to IoPP and CPA members

Affiliates and nonmembers: Like what you see?

Join IoPP to attend this webinar for free! When you join as a Premium or Elite member, you also gain free access to our Premium Webinar Series. 

Can't attend the webinar live? As a Premium or Elite member, you can view the recording on demand, as well as IoPP's entire library of approximately 50 webinars. Check out our full list of member benefits!


Upcoming Webinar

Design’s Critical Last Step:
Improving Package Function on Machinery

Speaker: John Henry, CPP
December 4, 2018

IoPP Education

Need training? Fundamentals of Packaging Technology is for you!

Get up to speed on machinery with Packaging Machinery: Basics 
Next class: October 1-3

Check out our TwitterLinkedIn and Facebook pages!



All original content copyright © 2015 Institute of Packaging Professionals.
Privacy Policy | Terms and Conditions | Procedures for Requesting Removal of Infringing Material