Standard IoPP Webinar

Nutraceuticals (host by: PMMI in association with IoPP)

Thursday, August 15, 2019
11:00 a.m. - 12:00 p.m. CST (12:00 p.m. - 1:00 p.m. EDT)

The nutraceuticals market is comprised of vitamins & supplements, functional beverages, and functional foods. Packaging styles, similar to those in the pharma and food & beverage industries, are moving away from rigid plastic and glass containers and toward portable stick packs and flexible pouches.  The total global market is anticipated to grow from $209 billion in 2017 to $373 billion in 2025.  In general, common pack types for Nutraceuticals are bottles, stick packs, pouches, cartons, and pill packs, cans, and sleeves.   Pill formats can use older, existing equipment and are less labor intensive. However, the industry is shifting away from pills and multivitamins and moving toward gummies, vitamin patches, and other delivery methods for supplements. Typical Equipment Requirements in vitamins and supplements include septic brick tray packers, bottlers, and fillers.   In functional drinks, portability is the key trend, with stick packs being the go-to form for ready-to-mix beverage products. eCommerce and a need for portability are driving packaging towards stick packs, more flexible Tetrapaks, and low-material packaging.

Typical Equipment Requirements for functional foods include cartoners, pickers, pouch fillers, case packers, over wrappers, and palletizers.   Functional food products are much more labor intensive because they come in such a wide variety of shapes, sizes, and packages. The ability to consume all nutrients in an everyday food product is driving the growth of this sector, particularly as the demand for multivitamins in pill format slows.  Baby Boomers and Millennials are driving nutraceutical market growth with their interests in sports & energy, natural pharmaceutical alternatives, and general life extension. Both demographic groups have a growing interest in nutraceuticals but wish to incorporate them more seamlessly into their diet through functional foods and drinks instead of by taking traditional pill supplements.

Presenter

Jennifer Zeman
Director
Proactive Worldwide, Inc.

Ms. Zeman brings a strong research skill set to Proactive, where she has conducted and managed numerous competitive assessments, win/loss studies, new market entry studies, benchmarking studies and deep-dive assessments in consumer and industrial goods and manufacturing markets. Ms. Zeman draws on her extensive background in marketing and research in the building industry, where prior to joining Proactive, she held positions as a market research manager and associate director of strategic marketing at Kimball Hill Homes and Concord Homes (Lennar) in the Chicago market for over five years. Also, a proficient website developer using HTML programming code, she has created access and sql server databases to store and track data.

Ms. Zeman also has experience conducting market research and competitive intelligence in other industries including automotive aftermarket, news media, and credit cards. As a consulting manager at Vision Partners, she assisted retailers in managing their credit card programs, and helped an airline save over $1 million annually by developing a program to reduce fraudulent transactions and chargebacks. She also co-authored the book Government Credit Card Acceptance to help municipalities implement credit card payment programs.

Ms. Zeman received a BA in International Relations (magna cum laude) from DePaul University. She is certified as a Bankcard Management Professional by the National Bankers Association and the University of Delaware.

 

  

Cost

  • IoPP paying members (of all levels): FREE 
  • IoPP affiliates and non-members: $99 (become a member for free access)

Not an IoPP member?

Join IoPP at the Premium level or higher to attend this webinar for free! As a Premium or Elite member, you can view the recording on demand and browse IoPP's growing library of webinars. Check out our full list of member benefits!

 

hdr-logo.jpg