Extended Producer Responsibility is rapidly becoming a day-to-day reality for packaging teams. With legislation active across multiple states and new requirements emerging, many organizations are facing the same challenge: understanding what EPR readiness looks like today and how to prepare without perfect data or fully built systems.

In this live session, Matthew Wright, founder and executive chairman of Specright, offers a practical view of how packaging professionals can start building a stronger foundation now. Drawing on real-world experience, he’ll outline how teams are organizing packaging data, improving collaboration across suppliers and internal groups, and putting scalable processes in place as regulations continue to evolve.

Matthew will cover:

• The packaging and material data required for current and upcoming EPR programs
• Practical workflows for collecting, validating, and maintaining that data
• Lessons learned from organizations already managing EPR requirements in the U.S. and globally
• How digital systems support better visibility, traceability, and long-term reporting

Designed for packaging professionals at any stage of EPR preparation, this session focuses on clear, actionable strategies. You’ll leave with a better understanding of how to move from uncertainty to a structured, scalable approach to EPR readiness. Register now.

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Meet the speaker

Matthew Wright
Founder and Executive Chairman, Specright

With 25 years in the packaging industry, Matthew has held leadership roles at International Paper, Temple Inland, and rightPAQ, a packaging company he helped build. He brings a practical, systems-level perspective shaped by real-world experience.

Matthew also supports the next generation of packaging leaders through his work on the MSU School of Packaging Industry Advisory Board and through his prior service at Cal Poly San Luis Obispo. He is also the author of The Evolution of Products and Packaging, where he challenges how organizations think about products, packaging, and data.

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