Mobility-related disabilities affect a significant portion of the U.S. population, and nearly 60 million Americans live with arthritis. Similar challenges exist around the world. But physical limitations aren't the only reason consumers may struggle with packaging. Everyday situations, such as trying to open or use a package with one hand while holding an infant with the other, can create usability challenges, too.

These challenges present an opportunity for packaging professionals to think differently about design. On October 29, a panel of experts immersed in inclusive design will discuss how packaging can better meet a wider range of consumer needs. Thoughtful design solutions can improve accessibility and usability, help products stand apart on the shelf, and strengthen the consumer experience.

The panel will examine successful examples of inclusive packaging, lessons from inclusive design beyond the packaging industry, and what the future could hold. We’ll also look at the Arthritis Foundation’s Ease of Use Certification program and packaging design guidance.

This Premier webinar is free for Premium and Elite members. Basic members and non-members can attend for $99.

Register now to hear how inclusive design can create new opportunities for packaging and the people who use it.

Elite and Premium member price

FREE

Basic member, affiliate, and non-member prices

$99

Become a member today!

Meet the moderator

Michael Murphy
Director, Design & Engineering
TricorBraun

Michael Murphy brings 33 years of packaging experience to his role. His career has included positions with Fisher-Price Toys, Skil Power Tools, and Pollenex Corporation. Michael earned a Bachelor of Science in Industrial Design from Arizona State University.

Meet the speakers

Rocky Batzel
Inventor and CEO
SnapSlide LLC

A native of Scranton, Pennsylvania, Rocky earned a bachelor’s degree in biology from Marywood University and initially pursued a career in medicine.

While enrolled in medical school, he saw his grandmother struggle to open a traditional push-and-twist child-resistant cap on a prescription bottle. That experience inspired him to change career paths and develop the first prototype of what would eventually become SnapSlide. After securing patent protection for the technology, Rocky formed a company around his design.
 

Isis Panossian Solato, CPP
Global Packaging Engineer
Mars Snacking

In her role at Mars Snacking, Isis champions universal design and accessibility in consumer goods. A chemical engineer with a Master of Science in Packaging Technology and Sustainability, Isis brings technical expertise and experience from global consumer brands across the cosmetics and food industries.

Her work spans diverse packaging formats, substrates, and materials, connecting sustainability and packaging innovation with commercial business objectives. Isis is an IoPP Certified Packaging Professional.

Dr. Bobbie Watts, PhD
Director of Engineering
Arthritis Foundation Tilt Ease of Use Lab

A Riley Diversity Leadership Institute Fellow and NIOSH Fellow, Dr. Watts is a nationally recognized expert in ergonomics, human factors, and inclusive design.

She works with research and design teams to create consumer packaging that works for a wide range of people. Dr. Watts has advised organizations on applying ergonomics and universal design principles to improve packaging usability, accessibility, safety, and consumer satisfaction across diverse populations.

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