AAPEX New Packaging Showcase to Reflect Highest Standards of Design

Sept. 1, 2011 – The Automotive Aftermarket Products Expo (AAPEX) New Packaging Showcase will reflect the highest standards of design as a result of a partnership between AAPEX and the Institute of Packaging Professionals (IoPP). Packaging entries are due before Sept. 16, and the winners will be announced during AAPEX, set for Tuesday, Nov. 1 through Thursday, Nov. 3, at the Sands Expo Center, Las Vegas, Nevada.

For the second consecutive year, IoPP will lead the judging of the AAPEX New Packaging entries. Judges will be looking for packages that innovatively, cost effectively and sustainably protect, identify and merchandise products.

Entries may be submitted in the following categories:

• Economics: The package addresses a specific economic concern.
• Environmental Impact: The package successfully addresses current and appropriate environmental concerns.
• Innovation: The package demonstrates an application of a “new idea”.
• Marketing: The structural design contributes to product image or shelf impact.
• Performance: The package is easily filled, opened dispensed, reclosed and stored.
• Protection: The package successfully protects the biological, chemical and/or physical integrity of the product.

Entries received after Sept. 16 will appear in the on site showcase, but will not be eligible for judging. The New Packaging Order Form and Category Descriptions are available on the AAPEX Web site, www.aapexshow.com.

Extensive enhancements were made to the AAPEX New Packaging Showcase in 2010 as a result of the IoPP partnership, including adding the category divisions to highlight features of the package, the online judging by experts from IoPP and the expanded onsite showcase display.

This year, IoPP also will sponsor two packaging-related sessions in AAPEX Learning Forum: “Packaging That Attracts Consumers: Winning Ideas to Generate Sales in the Automotive Aftermarket,” and “ Making Packaging a Team Player in Brand Protection.”

About AAPEX
AAPEX represents the $395 billion global motor vehicle aftermarket, and is jointly sponsored by the Automotive Aftermarket Suppliers Association (AASA) and the Automotive Aftermarket Industry Association (AAIA). For more information, please visit www.aapexshow.com or e-mail: info@aapexshow.com.