PLATINUM & GOLD
PARTNERS:
PARTNERS:
Institute of Packaging Professionals
12930 Worldgate Drive, Suite 200
Herndon, VA 20170
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What makes women buy another new lip-gloss when they have five in their purse already? Or buy another foundation when they have one that is already their perfect shade? The promise of another product that will make them more beautiful, of course! The perfect marriage of the in-store experience, package design, delivery system and branding aesthetic are critical with emotionally based purchases in personal and beauty categories vs. other categories that are rational or needs-based. In this webinar, Elle Morris and Pete Booth will share how an integrated approach to engineering, aesthetics, encompassing innovation, form, function and branding create desire combined with curiosity in categories where emotion is a key driver for consumer purchase.
Speakers:
Elle Morris President of the Americas Elmwood Design |
Pete Booth Owner Tin Horse Design |
Where:
Online
When:
10:00-11:00 a.m. Central time
June 14, 2016
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