Judging Criteria

Packages entered must be in production and not a prototype. Entry must also be commercial and in production during the year 2012.


  • The package demonstrates an application of a “new idea”.
  • The package demonstrates a creative use of existing ideas.
  • The package makes use of new design, material or technique.
  • The design successfully transfers packaging principles from other industries.
  • The package reflects important new marketing strategies.
  • The package reflects new manufacturing advances.

Product Protection

  • The package successfully protects the biological, chemical and/or physical integrity of the product.
  • The original product protection requirements, as specified, are sufficiently addressed by this package design.
  • The testing specified sufficiently addresses the need for protection for this application.
  • The package successfully meets the test requirements expressed (evidence shown)


  • The package addresses a specific economic concern. 
  • The package design results in cost savings.  Cost savings may be demonstrated by any or all of the following:
    •  Distribution Improvements
    •  Damage Reduction
    •  Packing/Processing Efficiencies
    •  Machinability
    •  Material Standardization
    •  Labor Costs
    •  Warehousing/Storage costs
    •  Material Costs
  • This design addresses the package’s life cycle, as demonstrated by any/all of the following:
    •  Reusability 
    •  Recyclability
    •  Material Reduction
    •  Improved Material Strength
    •  Density Improvements

Package Performance

  • The package is easily filled, opened, dispensed, reclosed, stored.
  • It can be run on existing packaging machinery.
  • It is easily integrated into the existing distribution system.
  • The package offers significant new benefits in handling, storage and warehousing.


  • The structural design contributes to product image or shelf impact.
  • The package design improves or contributes to acceptance of the product.
  • The package’s marketing appeal has been significantly improved by the redesign

Environmental Impact

  • The package successfully addresses current and appropriate environmental concerns.
  • The package design has eliminated, avoided or reduced unnecessary materials.
  • Design consideration includes reusable and/or recyclable materials/systems where available.
  • The package uses recycled materials where possible.
  • The design has considered end-of-life scenarios for the package.
  • The design minimizes the potential negative effects the package and its components will have on the environment.
  • The design has undergone a life cycle review—“cradle to grave.”