Join us for an enlightening webinar with Barry Sanel, CPPL, as he shares firsthand the resilience and innovation of Diageo's packaging development team during the unprecedented challenges of COVID-19.

Discover how they leveraged the Diageo DNA Color program to maintain production and execute remote color press approvals amidst global disruption. Gain valuable insights on managing color data with suppliers and strategies for post-pandemic success. 

Whether you are a packaging novice or a seasoned professional, this presentation will provide you with practical, actionable ideas to enhance your packaging processes. Seize this opportunity to learn from industry challenges turned into triumphs. Register now!

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Meet the speaker

Barry Sanel, CPPL
Beverage Packaging and Print Development Subject Matter Expert, Diageo North America

At Diageo North America, Barry plays a pivotal role in print-development activities for globally recognized brands such as Smirnoff Vodka and Smirnoff Ice, Captain Morgan, Crown Royal, Bulleit Bourbon, Ciroc, and others. 

A longtime IoPP member, Barry earned his lifetime Certified Packaging Professional designation in 2020 and remains passionate about excellent packaging print quality. He believes consistent brand color communication must use an open format that leverages a robust, scientifically repeatable validation process across the supply chain.

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